While working with my team on our capstone thesis (How can a TBLD+C strategy be used to increase awareness and encourage purchase of sustainable apparel?), I grew strong love for middle market brands and specifically sustainable or ethical brands. The stories, the craft and the branding, I love it all. Everything about the culture of small brands fascinates me, starting from making the product to placing it online or in a concept store with so much emphasis on experiences. 

The list below is a list of current brands I purchased from or I simply respect their work. I always browse Make It Last to know more about the latest in sustainable fashion and they feature awesome brands as well.